Citizen Watch
The creative strategy for the UNSTOPPABLE campaign was to utilize athletic brand ambassadors to represent the Unstoppable comparison. I created the iconic light beam imagery to represent the distinction of Citizen’s Eco-Drive technology, “Powered by light, a watch that runs forever”. The visual design was designed for print, keeping in-mind that it would be used across all advertising channels.
A watch that is powered by light, by illuminating the product with a bright spotlight. This beam of light highlights the watch as if it were the lead character on stage.
TV Commercial
Broadcasted during Sunday and Monday night Football games on all major networks.Retouching
Extensive retouching on brand ambassadors, watches, and compositing.See Additional Projects
