Overview

Creative Director | Brand + Campaign | Social + Experiential | AI-Augmented Production

With deep expertise in brand strategy, marketing, and visual communications, I create ideas and experiences that cut through across digital, social, experiential, and emerging platforms. I lead creative teams with a balance of high standards, collaboration, and executional focus — ensuring work stays strategically aligned, on budget, and delivered with impact.

My experience spans global brands including Amazon, Benjamin Moore, Castrol, Citizen Watch, Bulova, Gore-Tex, KPMG, Konica Minolta, LG Electronics, Pantone, Ricoh, Sharp, Sony Electronics, US Army, and Xerox.

Throughout my career, I’ve led everything from global branding campaigns and integrated marketing initiatives to social content, mobile experiences, and cross-platform storytelling. Today, I’m heavily focused on the evolving AI creative landscape — exploring and integrating next-generation image, video, motion, and VFX tools into modern creative workflows.

I actively work with emerging AI platforms including Midjourney, Flux, Magnific, Veo, Kling, Runway, and Seedance to develop scalable creative pipelines that blend human creativity with AI-assisted production. My approach is rooted in strategic thinking and strong conceptual development, using AI not to replace creativity, but to expand creative possibilities, accelerate innovation, and deliver more dynamic brand experiences.

At the core of everything I do is a passion for helping brands communicate with clarity, relevance, and measurable impact.