Solstice Sunglasses, a leading retailer of luxury, designer and sport sunglasses, launches a unique in-store holiday campaign each season to all of its retail outlets nationwide. Created an “Indulge in Glamour” campaign that centered on the release of a new Gucci Sunglasses collection. Photography and created in-store materials such as counter cards, window graphics and handouts to draw in mall shoppers during the holiday season. In addition, online promotional campaign elements were created for use on social media, Google Ads and solsticesunglasses.com to drive both online and retail store sales from Black Friday through the New Year.